As I travel around our funny old globe I'm constantly discovering all sorts of amazing music - fabulous regional rebendings of punk rock, hip hop, bonkers techno pop, hectic folk, doomy metal and all sorts of other amazing local business that we back home can scarcely imagine.
So how come the music that gets sold to us under the banner of World always ends up being either some drearily worthy yoghurt weaving Sting-alike, or every country's version of Peter Gabriel and not all the good stuff? You know, the music people actually enjoy.
In my own tiny little way I want to help introduce you to some of that good stuff. If you're up for it...